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Trivia Night Social Media Promotion Made Easy

One of the keys to making your Trivia Night a success is getting the word out about your awesome event. And social media gives you a free tool to get hundreds – or even thousands – of eyes on your Trivia Night. Not sure where to start? Let’s take a look at some of the best practices for posting on each of the major social media platforms.

Written by

Brianna LeCompte

I still remember attending my first Trivia night back in 2013. A group of my coworkers were discussing some options for happy hour venues and when we saw that a spot down the street was hosting a Trivia Night, we decided to go for it. I was instantly hooked. When the opportunity arose to join the Last Call team, I was ecstatic. Working with a talented and creative team to spread my love of trivia across the country-what could be better! I currently manage sales and outreach in our west coast areas. Outside of work, I love to travel and am also an avid equestrian and Disney movie lover.All Posts
Promoting on Facebook



Facebook allows users to do all kinds of things, like sharing photos, creating private groups, posting items for sale, and more. But, the most powerful tool Facebook offers for promoting your Trivia Night is Events.


TOP TIP: Create a Recurring Facebook Event for Your Trivia Night


The best way to promote your Trivia Night on Facebook is to create an Event by taking the following steps:

  1. From your Feed, click Events in the left menu. You may have to click See More first.
  2. Click + Create new event, then click In Person.
  3. Add the event details.
    1. TIP: Be sure to include the frequency of your Trivia Night (weekly, monthly, etc) in the “Repeat Event” section so the event will remain visible week after week!
  4. Tap Create Event.


BONUS POINTS: Post About Your Trivia Night Weekly


The most successful Trivia Nights are usually the ones that keep the buzz going.


If you’ve got a little extra time for social media, be sure to post about your upcoming Trivia Night each week, ideally on the day before it’s scheduled so your guests have time to plan appropriately. Photo or video content gets the most attention – here are some ideas of images you can post:


  • Winning team from last week’s game
    • TIP: If you know the players’ names, be sure to tag them in the photo for extra exposure!
  • Food/Drink Specials for Trivia Night
    • TIP: Use the text field to add details about Trivia Night specials and discounts
  • Promotional Trivia Night Graphic
    • TIP: See our client resource folder for free graphics
Promoting on Instagram



Instagram is a photo and video sharing platform, so the key to successful posts on this site is to focus on creating visual content that will catch the eye.


TOP TIP: Share A Photo That Gets People Excited about Trivia Night


The day before your Trivia Night, post a photo to Instagram showing off one of the most photogenic elements of your venue. And don’t forget to include the Trivia Night details in the caption! Here are a few things you might offer that make for great Instagram posts:


  • Signature cocktail or specialty drink
    • TIP: Make sure you take the photo in good lighting to make sure it looks as good as it tastes
  •  Outdoor patio or decorated seating area
    • TIP: If your venue has a great view or a unique design, now’s the time to show it off
  • Bartenders/waitstaff holding up Trivia prizes
    • TIP: Teams form bonds with the staff too, so give your regular Trivia Night staff the chance to shine if they’re comfortable with being featured


BONUS POINTS: Create Instagram Stories Promoting Trivia Night


In addition to regular photo and video posts, Instagram also allows users to create stories, which are only visible for 24 hours. Even though they don’t last forever like a regular post, stories do have some unique features that allow you to really engage with your audience.


Here are a few Instagram story options that will get your followers excited about your event:


  • Poll: Ask your followers a question and allow them to vote on an answer of their choice. 
    • For example, you can ask: Trivia Night is tomorrow at 7PM! Which special would you prefer: $10 Beer Buckets, Half-Price Appetizers
  • Countdown: Create a countdown timer to the start of Trivia Night
    • TIP: This is great if you have a particularly exciting show coming up, like your first ever Trivia Night, or a themed show
  • Questions: Ask your followers an open-ended question and allow them to write a response
    • For example, you can ask: Trivia Night is tomorrow at 7PM! Do you have any song requests for the show?
Promoting on Twitter



With a limit of 280 characters per Tweet, Twitter is best used for short-form, punchy messages.


TOP TIP: Show People Why They Should be Excited About Your Upcoming Trivia Night


The day before your Trivia Night, post a Tweet highlighting the number one reason your Trivia Night is THE place to be. Here are some great things to feature:


  • Specials
    • Example: “Join us tomorrow at 7 PM for Trivia Night! We’ll have $2 Miller Lites from 7-9 and $1 off well drinks all night long!”
  • Prizes
    • Example: “Don’t forget, tomorrow is Trivia Tuesday! The game starts at 7 PM and the winning team will take home a $50 gift card. Join us to see if you can claim the crown…and the card!”
  • Theme shows
    • Example: “Accio Trivia! Tomorrow at 7 PM we’re hosting a special game of Harry Potter Trivia – all muggles, witches, and wizards are welcome. We’ll see you there, Potterheads!”


BONUS POINTS: Make Your Tweets More Attention Grabbing


One of the great things about Twitter is that posting can be super quick and simple. But, spending just a few extra minutes on your Tweet before you hit send can help it reach even more people. Here are some ways to punch up your Tweets:


  • Hashtags – searchable terms that help people find the content they’re looking for. The key here is to keep your hashtags broad enough that it’s something people are searching for, but not so broad that it’s reaching the wrong audience
    • For example, #Trivia might be too broad, but #TuesdayTriviaNightsInSeattle might be too narrow. Instead, try: #SeattleTriviaNight #SeattleEvents #SeattleTrivia 
  • Images – make your Tweet more eye-catching by adding a photo or video. 
    • TIP: Save time by reusing Trivia Night images and graphics you’ve shared on Instagram or Facebook for your Tweets
  • GIFs – select an attention-grabbing GIF by searching right from Twitter. This is a great way to add some humor to your Tweets without having to create your own photo or video content
    • TIP: Use a GIF that relates to the text of your Tweet with a fun or humorous twist, for example: “Join us for Trivia Night tomorrow from 7-9PM and get half-price beer buckets all game long!” with an excited GIF